Will young fans choose virtual over reality?

Marvin Harrison would never dunk over the goal post Found this video on EA Sportsworld. It was created by this user. Aside from the creative license the creator took with Marvin’s TD celebration, this video shows a version of reality that is gaining ground very fast: User Generated Reality. Games like this turn fans into […]

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Are female NFL fans more socially active online?

I’ve been working on a project recently for a large sports sponsor who has for years been leveraging a league-side sponsorship to reach men. Now they wonder if they can leverage social media to reach and engage female fans as well. If they can do this, they will generate more value from the same sponsorship […]

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Indianapolis wins bid for 2012 Super Bowl

The NFL owners have spoken and the work of the Indianapolis community over the past 25 years has paid off. The 2012 Super Bowl will be played at Lucas Oil Stadium. Economic Impact Expected to be in Millions Moments ago, National Football League owners, meeting in Atlanta, voted to award the 2012 Super Bowl to […]

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Look beyond the stadium to find MOST fans

On average in the NFL, 57% of “fav team” fans live inside the state where their team plays, and 43% live outside. The Colts aren’t an average team…our fan base has gone viral nationally. There are 7.5 million Colts favorite team fans online and over 20% spend 20+ hours online each week! Combine Further, we […]

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Bleacher Report Leverages Benefits of Web 2.0 to Improve the Fan Experience, Secures Series A Funding

SAN FRANCISCO, CA  Marketwire  Following months of beta testing, Bleacher Report  formally launched its community-driven online sports network today, providing all sports fans one place to create, critique and consume compelling coverage on their favorite college and professional teams. Bleacher Report’s open, collaborative platform features a peer-editing system that helps ensure high quality fan-generated coverage […]

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Soccer team lets fans make some calls

Fans of Hapoel Kiryat Shalom, in Israel’s third amateur division, can now use the team’s Web site to vote on the starting line ups and to give instructions to the field coach. Here’s more on this from Reuters UK read it here I’m not saying this will never happen in the NFL, but it will never […]

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The New NFL

NFL relaunched recently. I like the new site, but it’s tough to please all the people all of the time: I haven’t have time to study the new site, but I can tell you that my hat’s off to the nfl  crew. I know how hard it is to relaunch a site for one nfl […]

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Things that make you go & eeeee

“I’ve never had a conversation like this at work,” she said. “It’s OK,” I said, “we’re in the cone of safety. We have to talk about this stuff.” The “stuff” to which I refer is human genitalia and the “conversation” we were having was one in which we were trying to decide which photos can […]

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Tony Dungy blogs about Super Ring Party

Anyone interested in reading more about the ring ceremony should check out what Coach Dungy has to say in his latest blog post inside MyColts . I mention Tony’s blog post for two reason: First, it gives me a chance to mention that today, at NOON, our social net will go live at its official […]

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The new beta is here & SOMEBODY!

OK, sometimes I stretch movie lines a bit too far. But the emotions expressed by Steve Martin in his movie, “the Jerk,” seem appropriate. As of yesterday afternoon we’ve invited approximately 50 people into our beta, and we’re still breathing. In fact, I demo’d the site twice yesterday (for potential partners) – from two different […]

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