Social Media CEOs share their visions

In the near future… “Brands will stop trying to blast one message to all and (learn to) speak to people who are connected by a passion,” or so says Herb Scannell, CEO of Next New Networks and former Vice Chairman of MTV Networks and President of Nickelodeon Networks. Next New Media is not live yet, […]

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What & is the DEAL with &Twitter

You ever have this experience? You’re sitting in a room with 200 people. The conversation turns to a new technology. Everyone gets all excited. Immediately everyone starts using it…and you’re just sitting there muttering, “WTF. I don’t get it?!” That’s how I felt in Austin, TX last week. Twitter was all anyone could talk about […]

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One Percent & Rule is kicking my butt

I heard an interesting “rule of thumb” statistic recently. Only 1% of the population of any online community will create original content for the community. The rest will read or “lurk”. Down in Austin, someone gave me a book called “Citizen Marketers,” which actually provides some research data to support this “rule”. The 1% Rule […]

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What do we do with Zack Legend?

We’ve got this great fan, Zack Legend, who does homemade videos about the Colts. He’s a season ticket holder who brings his digital camera to the games, films clips (like this Super Bowl video) in the tailgate lot, and inside the stadium. We’ve given him a little section on our site and we run the […]

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Trailblazers launch social net

The Portland Trailblazers have launched a social net called “I am a Trailblazers fan“. Interestingly, the community was intitally dubbed, “the fast break club,” but the name got changed. I suspect the Blazers realized the this community should be about the fans, not the team, and it lead them to change the name. Good move. […]

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Things fans will do with animals, YouTube and myspace

The fur has been flying all week long. On line wars, that is, going back and forth between Bears fans and Colts fans. But this bit of silliness really takes the cake: The perpitrator is a guys named Ryan Hupfer, who works for Media Sauce here in Indianapolis. Aside from being slightly bent, which he’s […]

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Colts best value for Super Bowl ads?

A call for national sponsors Dollar-for-dollar, a 2 week campaign on Colts could be better buy (for some brands) than one :30 spot during the game. The only way I can prove this theory is if I find a national sponsor who is willing to work with me. So if anyone out there knows anyone […]

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Lucas Oil Stadium in Second Life?

Ever since I read about “Virtual Loft“, Starwood Hotels “Second Life” initiative (in Business Week), I’ve been thinking…how cool would it be for Lucas Oil Stadium to become the first, full-featured, virtual stadium within Second Life BEFORE THE ACTUAL STADIUM IS EVEN BUILT?!   As the Business Week article explains, Starwood’s strategy is to engage […]

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Widgets enter Mycolts strategy

I wanted to wait until it was ready to launch before posting, but I just couldn’t. We designed this widget in-house, and we’ll host it at colts , but we’ll be employing a new “widget syndication service” from Clearspring Technologies to post the widget inside widget galleries, and to track the progress of our widget as it […]

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Challenging the & content is king & mindset

The world is flat, the earth is at the center of the universe…and CONTENT IS KING. Or is it? We humans have ways of drawing conclusions based on what we see with our eyes, only to be proven wrong when someone comes along with better observational tools. Columbus saw things differently. He journied to the edge […]

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