What if every NFL team had a & social net & site?

There are niche social networking sites popping up everywhere. If you’re a dog lover, you can join Dogster. If you’re into saving money, you can join Deals. If you’re a football fanatic, you can join several sites out there trying to cater to the gigantic on-line universe of NFL fans. Before any one of these […]

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Do broadband Colts Fans have & personas

ClickZ recently reported on a research study which claims to reveal five unique personalities of broadband users. Ninety-percent of visitors to Colts use broadband connections, so let’s look into it… Here are the top-level descriptions of the five groups (from Media Screen) The content king looks to the Web for entertainment. . Social clickers use the Internet as a means of […]

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Who& lurking on your site?

Another phenomenon that’s caught my eye lately: a very small percentage of people who visit a web site or (or this blog) will actually post. “Come on, Maverick, engage!” You remember the scene in “Top Gun” where our hero, Tom Cruise, guilt ridden from the death of his side-kick, Goose, just couldn’t engage? Tom had […]

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ESPN to launch customizable start page

I read on Mashable that ESPN is fixing to launch a new service. MyESPN, which is currently in beta, brings together all of ESPN’s content on one page (or multiple tabbed pages), plus headlines and news from around the web. This news sparks some interesting debate. Here’s the comment I left over there: I do agree that fans […]

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Where will sports marketers go from here?

I recently asked readers of this blog for to name the top trends they see coming in sports marketing. Read the comments on this post to see what others are thinking… It’s pretty tough to predict the future these days, especially with the rate of change we’re experiencing. But here goes. What will be the […]

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Top 3 trends in sports marketing over next 5 years

I’ve just arrived in Austin for the South by Southwest conference. I’m very excited to meet all the crazy Internet folks down here and see what everyone’s up to . Meanwhile, I got a voice mail from a co-worker what wants to know the answer to the following question: What are the top three strategic […]

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What does success look like for mycolts?

What does success look like? I get asked this question a lot. My boss wants to know. Sponsors want to know. Heck I WANT TO KNOW! But by what measuring stick should we evaluate our success? By the number of people who register into the system? By the number of return visits? By the number […]

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Colts widget goes live

You should be able to “grab” this widget and send it right to your personal profile page inside most social networking systems. Myspace is the one big exception. If you’re using Myspace, you’ll need to copy the code (near the bottome of the widget) and paste it in by hand. This widget features action photos […]

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Great leaders make great bloggers

Tony Dungy set to blog inside MyColts The highlight of my week last week was a meeting with Tony Dungy. It’s always nice to spend time with him, but this meeting was particularly sweet because he agreed to write a blog this season inside our social network. I have had several meetings with Tony over […]

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